“Principles of Marketing” by Kotler in high demand

I have noticed that a lot of Mechanical Engineers are trying to get hold of the “Principles of Marketing” book by Philip Kotler.

If you are stuck waiting for a copy and are low on the Holds list, you may want to browse the electronic book version.

It’s an earlier edition from 2005, but many of the principles and much of the content is sure to be similar.

Principles of Marketing [electronic resource] by Kotler, P. 2005